DIGITAL ISN'T DIGITAL! Digital Vs. Film, points to consider!
Film technology has been here for over 100 years! Digital photography is new! Photographs made from photographic paper should last for up to 100 years! Many labs you have photos made from your digital images are "dry" and do not use traditional photo paper, processed in photo chemicals any longer. You can tell apart by looking at them from an angle as you can "see" the layered effect with "dry" processed prints.
Do you have any old photos from the days when color first came out? (Check out "About Our Company" and see one) The color photos of the 1960’s faded away into yellow and red colors! A whole generation “disappeared” as the "color" process was new and not proven. Digital prints made with the new "DRY LABS", ink or dye sub printers may do the same! Take a print made with an ink jet printer and photo paper. Cover only half of it. Leave them in the sun for just a few days. Regular photo paper will fade as well, but not this fast! This technology has yet to be proven with archival requirements. Will your wedding photos shot with digital end up the same as the photos of the 60’s?
Digital prints have a different "look" than the quality of "film" technology. Today's movies made in Hollywood are all shot on 35mm film. Have you ever watched a movie clip shot on film, then a video (digital) shot taken behind the film cameras?Compair the new "Digital Projection Movies" to "Film". There is a very real difference in the tones and the way light on the set is recorded. The video has a "sharp" surreal look. Many theaters now show "digital" movies that are projected electronically. You can see the diference.The film is soft and looks true to what your eye sees. Shooting film as the original media, then scanning the film keeps much of the same qualities. Digital is much cheaper (no film costs and developing fees) as the digital media can be reused. Digital cameras make it easy for anyone to be a "professional" without the training a true Master of Photography goes through to earn the degree.
Beware of photographers that have never been trained in the art of shooting with a film camera. Many cling to Photo Shop as they are not able to correctly make an image "in camera" as it has been done (remember Ansel Adams?) for over 100 years! A fair digital photographer must be a excellent film photographer to compare! If you do not properly light and expose a digital image, the highlights "blow out" and have no detail (pure white) because there is no "information" in the white area for the camera to process. There is nothing that can be done, including Photoshop to bring back full detail.
Digital isn’t Digital! We shoot “raw” images. A digital camera can produce a “JPG” image or a “RAW” file. A JPG is a finished, processed file that can be opened or printed. A RAW file has all the information but is not processed by the cameras computer. By processing the image in a PC with advanced software later, the photographer has more control of the quality.
When you copy JPG files, there is a quality loss as you copy the file repeatedly. This is due to the compression values of the JPG file structure. If you copy a JPG enough times, you will not have the same quality!
Technology has improved now to a point where the "perfect" camera for a wedding is now available. Nikon introduced the digital "D-700" which has the best of both worlds. The camera can be pushed up to high ISO settings to be able to produce images in a church with no flash. The quality is excellent! The camera uses a combination of a large sensor that matches a 35mm frame, and has low noise at high settings. This camera has "reached" 35mm film. Combined with software, amazing images can be made.
There are many advantages to take a "digital" image over film. There are many more creative images that can be made now, with digital. As an example, using this camera with "new technology" flash equipment, images can be taken very quickly at a wedding or event. There is no delay in writing images, and the flash recycles instantly. This results in the ability to shoot many frames to capture a bride and groom cutting the cake. The split second they smash cake can be recorder in many frames, in contrast to only several due to the film advance. Images can be captures as a tear comes from the eye of the bride as she hugs her dad as they dance (I have done it). Amazing candid images can be made as there is so much more control over the lighting due to new technology! The photographer still needs formal training in lighting and composition. By combining all of these benefits, the results are endless! Combining the two technologies can produce the most amazing wedding album you will ever see!
There is also a problem of how long your prints will last. On a standard inkjet printer, it may not be long before it starts to fade. Compare this to photo paper, (processed in traditional photo chemicals) which has a rated life of up to 100 years or more. Another factor in printing digital is you must not only have the right inks, but the correct paper to match. Some papers will show noticeable fading in a short time. While improving, printer inks do not yet match the archival life offered by photographic paper. Comparing film and digital; both have reasonable archival expectations. The only difference is that film issues are very well documented (it’s been around over 100 years) where digital issues have only been around a very short time.
As you can now realize, we believe digital does have an important place in the wedding industry. We have a high demand for quality and want our work to last for many generations of your family. The day is approaching where the digital world, like color film and paper, are perfected, proven and are better than "film" technoligy.We will continue to offer film for weddings, which are a once in a lifetime event. If you have the budget, and can afford the cost of film combined with digital, you may find it a wise and beautiful investment for the lover of true art. Depending on the service, our photographic prints are made on real (Real Silver Halide Photographic Prints) photographic paper. All our "Event" priced prints, 10x12 or smaller are printed on photographic paper, processed in photo chemicals. Our "Portrait" priced prints, including enlargements, are all produced on photo paper.